website and visual identity

Bike Week is a week long celebration of all that's great about bikes and cycling. It takes place in June of each year, with bike themed events taking place across the Republic of Ireland. I was commissioned by The Communications Clinic to redesign the website to improve its usability and usefulness. The project also incorporated a refreshing of the visual identity. One of the many challenges of this project was to improve the usefulness and usability of the website for the public. Under the website’s previous structure, Bikeweek events were located beyond the homepage, and were not searchable. By restructuring the website, and repositioning Bikeweek events at the front and centre of the website through an event search feature, event details immediately became instantly more accessible. Events were re-organised by location, event type and suitable audience, and additional resources were added to support event organisers in setting up Bikeweek events. I also added useful tips on bike maintenance and safety for the public to create a more rounded and engaging website experience. Throughout the course of Bikeweek, website traffic and Bikeweek social media activity increased dramatically.

To reflect the new and improved website functionality and usability, I also refreshed the Bikeweek logotype and visual identity to make it more festive, and also to improve its usability within social media profile branding. To see the new Bikeweek website, visit

Alan's redesign and development of National Bike Week's website,, coincided with a significant increase in the length of time spent by visitors on the website. Alan has designed a website that is easy to navigate and one that actively encourages visitors to explore. The new website includes an easy to use content management system that can be accessed by event organisers to upload images and information about each of their Bike Week events.

Pauline Ni Luanaigh
Senior Consultant, The Communications Clinic